NYOEMPIRE

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By : Yatate Hajime
Submitted 2011-04-27 11:14:44 The cell phone industry has witnessed a major change and that is service providers shifting gears to offering their customers with no contract cell phone plans. A cell phone is a necessary commodity and in the current world it is the most reliable source as far as personal and business communication is concerned. Now, everyone has a cell phone right from kids to adults everybody uses it to stay in touch with their world. With the growing demand the cell phone market has also underwent a tremendous metamorphosis. It is not just the demand that dictates the terms but also the brimming competition that has led companies even the so called biggies to come up with prepaid cell phone plans.
As a customer you should know that with the changing scenario you now have all the freedom in the world to choose your service provider and dump him if you feel you can do better. The ‘no contract cell phone plans’ don’t tie you down to any kind of obligation in terms of time or usage. If you feel the service you are getting is not worth the money,[link widoczny dla zalogowanych], you can cancel the connection and hop on to a different plan. Somebody aptly said ‘customer is the king’. This is very much true in the present day cell phone market situation. Before it was the service provider who called the shots but now things have drifted in the favor of the customer!
Till now we have been talking about how no contract cell phone plans and prepaid cell phone plans have helped the customer become a better judge. This phenomenon has however also helped service providers rework on their selling proposition and come up with efficient plans to gain the loyalty of the customer. As the cell phone market is highly customer driven,[link widoczny dla zalogowanych], it poses a challenge to the service provider to provide the best in terms of service quality, network and price distinction. The challenge has resulted in more and more companies following a dynamic approach to customer satisfaction. Earlier what was taken for granted is now proving to be an area where maximum investment is being made. This has also given birth to the concept of customer relationship management in the context of the mobile phone industry.
Though no contract cell phone plans and prepaid cell phone plans are devised with an objective to attract short term attention, the goal of the companies through this plan is to let the customer know that the company cares for what they think. Although the customers keep swapping connections at the blink of an eye,[link widoczny dla zalogowanych], service providers are doing what it takes to satisfy the customers. All in all no contract cell phone plans have and continue to influence the market in a big way and they seem to affect both sides of the equation. This is an indication for customers to keep looking for the best and for the service companies to keep delivering their best.